Stop Managing Creators. Start Engineering UGC.
Every campaign tests multiple formats, reallocates budget to winners, and scales what works - automatically.
No credit card required · First campaign free
UGC Without a System Is Just Expensive Guessing
Most UGC operations work hard but still run on disconnected process, not a repeatable system.
Your briefs are 20 pages nobody reads
Creators ask the same questions. Output drifts from what works. Revisions eat your week.
50% of creators do not deliver results, and you still pay
Spend is concentrated, but losses are spread across every failed video.
One video goes viral, then you cannot replicate it
You celebrate the hit, then go back to guessing. There is no system to turn a winner into a repeatable format.
You are producing content but flying blind
There is no clear way to know which formats, hooks, or scripts actually drove results. You scale what feels right, not what data proves.
What if you could turn every winning moment into a repeatable system?
ContentCraze replaces disconnected workflows with one operating system for playbooks, scripts, matching, testing, and tracking. The result is less guesswork, faster iteration, and clearer visibility into what actually performs.
From Strategy to Scale in 5 Steps
A practical flow for repeatability, from strategy setup to creator matching and style-level performance tracking.
Turn your brief into a Playbook
Upload your existing strategy doc. ContentCraze converts it into a reusable creative system with style defaults, example videos, and format rules.
Generate creator-ready Scripts, then perform them
Each Script is built from research-backed frameworks: hook line, beat-by-beat SAY/SHOW/TEXT instructions, and CTA. Choose from six visual styles: Talking Head, Green Screen, Snapchat Bar, POV, Slideshow, or Mixed. Creators open the script and record with the built-in teleprompter in one flow.
The right script goes to the right creator
ContentCraze matches scripts to creators automatically. Gender-targeted routing, sticky assignments, no duplicates. Auto-Scale watches format performance and routes new creators to the winner.
Scale the winning format automatically
Launch multiple Playbook formats in one campaign. Track performance by playbook, visual style, and individual script, then automatically route new creators to what is working.
Keep momentum up in paid ads instantly
Your top-performing organic content is already proven. Click Boost as Spark Ad and it's live in TikTok Ads Manager. No authorization codes, no copy-paste, no switching between platforms.
Everything You Need to Engineer UGC at Scale
All core tooling in one operating layer for strategy, script execution, style testing, creator matching, and attribution.
Featured capability
Playbook Lab
Turn strategy docs into reusable playbooks your team can launch from immediately.
Script Engine
Generate creator-ready scripts with built-in teleprompter flow in one workspace.
Smart Matching
Route the right format-specific script to the right creator automatically.
Auto Format Testing
Test multiple formats and auto-route output to the winner with live performance signals.
The Old Way vs. The ContentCraze Way
Same campaign objective, very different execution quality and speed.
Briefing
20-page Notion doc nobody reads
One-click Playbook with SAY/SHOW/TEXT scripts
Replication
'Copy Sarah's video' in a group chat
One Playbook creates 10 unique scripts in seconds, each with format-specific SAY/SHOW/TEXT instructions
Script Execution
Creator screenshots a brief, opens a separate teleprompter app, guesses the tone
Creator opens the Script, taps Record, teleprompter rolls, one screen and one flow
Creator Matching
High-impact lever
Send every creator the same brief and hope for the best
Scripts are matched by gender, visual style, and format so the right script goes to the right creator automatically
Format Testing
High-impact lever
Manually compare 3 content formats in a spreadsheet after weeks of guessing
Toggle on Auto Format Testing. The platform tracks performance by playbook, style, and script, then scales to the winner
Tracking External Content
High-impact lever
Spreadsheet of TikTok URLs, manual metric pulls, no attribution to scripts
Paste URL into Project Track, get automatic metric tracking with script-level attribution
Organic to Paid
Copy Spark Ad code, open Ads Manager, paste, authorize, and build campaign manually
Click Boost as Spark Ad. Video is authorized in TikTok Ads Manager instantly
Getting Started
$199-$999/mo subscription plus a 7-day trial clock before your first campaign launches
Sign up free, launch your first campaign at no cost, no credit card and no time limit. Scale at $34.99/mo.
Briefing
The Old Way
20-page Notion doc nobody reads
ContentCraze
One-click Playbook with SAY/SHOW/TEXT scripts
Replication
The Old Way
'Copy Sarah's video' in a group chat
ContentCraze
One Playbook creates 10 unique scripts in seconds, each with format-specific SAY/SHOW/TEXT instructions
Script Execution
The Old Way
Creator screenshots a brief, opens a separate teleprompter app, guesses the tone
ContentCraze
Creator opens the Script, taps Record, teleprompter rolls, one screen and one flow
Creator Matching
High impactThe Old Way
Send every creator the same brief and hope for the best
ContentCraze
Scripts are matched by gender, visual style, and format so the right script goes to the right creator automatically
Format Testing
High impactThe Old Way
Manually compare 3 content formats in a spreadsheet after weeks of guessing
ContentCraze
Toggle on Auto Format Testing. The platform tracks performance by playbook, style, and script, then scales to the winner
Tracking External Content
High impactThe Old Way
Spreadsheet of TikTok URLs, manual metric pulls, no attribution to scripts
ContentCraze
Paste URL into Project Track, get automatic metric tracking with script-level attribution
Organic to Paid
The Old Way
Copy Spark Ad code, open Ads Manager, paste, authorize, and build campaign manually
ContentCraze
Click Boost as Spark Ad. Video is authorized in TikTok Ads Manager instantly
Getting Started
The Old Way
$199-$999/mo subscription plus a 7-day trial clock before your first campaign launches
ContentCraze
Sign up free, launch your first campaign at no cost, no credit card and no time limit. Scale at $34.99/mo.
Start Free. Scale When You're Ready.
Cancel anytime. No long-term contracts.
Your First Campaign Is Free
Launch one campaign with full access to Playbooks, Scripts, and Project Track. No credit card. No time limit.
Start Your First Campaign FreeStarter — $29.74/mo billed annually. Need more? Pro at $104.99/mo
- 80–150 videos per month*
- Playbook Lab + Script Engine
- Content Library
- Smart Matching included
- Upgrade to Pro for Spark Ads and more
*Estimated volume based on average campaign performance. Actual results may vary.
Start free. Scale at $34.99/mo.
That's less than one day of a creator manager's salary. ContentCraze pays for itself after one winning format.
Ready to Engineer Your UGC?
Launch your first campaign free. No credit card. No time limit. Research-backed Playbooks, performance tracking, and the tools to scale what works.
No credit card required · First campaign free · Cancel anytime